14 July 2022. Nyetimber, the leading English sparkling wine producer, is supporting the South Downs National Park Trust (“the Trust”) on its ‘Bee Lines’ campaign, which seeks to restore the habitats of pollinators, which are under threat, across the South Downs. Nyetimber’s eleven vineyards span West Sussex, Hampshire and Kent. The six vineyards in West Sussex benefit greatly from being in close proximity to the South Downs.
For the partnership, Nyetimber has created a very special gift box within which a bottle of the company’s celebrated Classic Cuvee is a accompanied by a ‘Beebomb’ sachet containing 18 species of native wildflower seeds, mixed with nurturing soil and protective clay. Purchasers or recipients of this beautiful combination are encouraged to give back to nature and create their own diverse wildflower garden at home. In addition, for every bottle of Classic Cuvee sold with the ‘Beebomb’ sachet, Nyetimber will donate £5 to the ‘Bee Lines’ campaign.
The crucial role of pollinators like bees and butterflies in supporting the diversity of the South Downs has been threatened by the continued deterioration of the area’s iconic chalk grasslands. The ‘Bee Lines’ project seeks to restore these vital natural habitats by planting new wildflower corridors to connect pockets of species-rich chalk grasslands.
The ‘Bee Lines’ campaign cooperates with local farmers and other landowners to create new wildflower corridors – essentially a “road system” for insects – that will link habitats and encourage pollination that will, in turn, also help local farmers. Pollinators like bees and butterflies play a crucial role in helping re-nature the South Downs and ensuring it has a good diversity of plant species across the landscape.
Nyetimber has been a long-standing supporter of the Trust. Last year, it partnered with the Trust to raise awareness of the importance of trees and promote sustainable practices in and around its vineyards, planting a tree for every bottle of its limited-edition Classic Cuvee sold.
Nyetimber is committed to supporting sustainability initiatives that give back to the environment within which the company grows the finest grapes needed to make their world-class wine. Along with their partnerships with charities like the South Downs National Park Trust, Nyetimber has been recognized by the industry trade body, Wines of Great Britain, for their sustainable and holistic approach to winemaking. From creating wildlife corridors that maintain and renew their vineyards’ native flora and fauna to using harvested and recycled energy in their winemaking process, Nyetimber’s approach to sustainability encompasses every aspect of winemaking.
Richard Carter, Chief Executive of Nyetimber, said: “Preserving and enhancing the natural habitats of the South Downs is of crucial importance and we are delighted to give something back by once again supporting the South Downs National Park Trust by helping to raise awareness of this issue with our valued customers.