Nyetimber today announces its new summer brand campaign, A Perfectly British Summer, created to further develop and communicate the brand’s exceeding credentials as one of the world’s leading sparkling wine brands.
Designed to communicate the authenticity, elegance and grace of the Nyetimber brand, the campaign, which leads with a film entitled ‘The Experience of a Lifetime’, offers an insight into the artistry and craftsmanship employed by Head Winemaker Cherie Spriggs and Winemaker Brad Greatrix to create every bottle of Nyetimber. The campaign also represents a group of friends enjoying a Perfectly British Summer weekend accompanied by Nyetimber, artfully shot in the beautiful West Sussex countryside that is Nyetimber’s historic heartland.
The new campaign will run from June to September 2019 and is intended to drive brand awareness for Nyetimber to new heights. Speaking to both existing and new audiences, the campaign has a strong focus on digital, embracing the brand’s omnichannel, marketing-led approach. Building from the series of projections on iconic London landmarks to launch Nyetimber 1086 in September 2018, A Perfectly British Summer will once again see the brand using digital ‘out-of-home’ advertising screens across train stations in London and the South East of England, including; London King’s Cross, Waterloo, Victoria, Euston and Liverpool Street among others. For one week from the 24th of June, the campaign will communicate the credentials of Nyetimber’s range of world-renowned sparkling wines in high-impact and high visibility locations. The campaign will also coincide with the launch of a newly designed Nyetimber website.
As well as advertising, to give the campaign an experiential element, The Nyetimber Manor at Selfridges Rooftop, an elegant terrace atop the Selfridges Oxford Street flagship store, will launch on Monday 3rd of June bringing the feel of a genteel country house to the beating heart of London.
Summer 2019 marks a significant moment for Nyetimber as it launches signature branded terraces across the United Kingdom; The Nyetimber Secret Garden at Rosewood London, The Nyetimber Garden at Alchemilla (Nottingham), Nyetimber Terraces at Harvey Nichols (Edinburgh, Leeds, Manchester), as well as headline sponsorships of Queen’s Tennis, The Nyetimber Dorset Seafood Festival, Wilderness Festival and The London Film Festival.
Eric Heerema, CEO and owner of Nyetimber, commented “English sparkling wine is coming of age, and appreciation of its quality has never been stronger. Nyetimber has been at the forefront of promoting English sparkling wine since it was established in 1988 and our summer campaign is focused on driving new awareness for both the Nyetimber brand and English
sparkling wine’s unassailable quality. This is reflected in the encouraging and increasing overseas demand for Nyetimber.”
Aside from brand activations, 2019 is an important year of international expansion for Nyetimber, which is already present in 19 countries, having recently launched in The Netherlands and redoubled its efforts in the key international growth markets of Asia and the United States.