Ahead of the 2026 Six Nations, Nyetimber has selected former England captain Jamie George as a brand ambassador. This follows the recent appointment of Nyetimber as the official sparkling wine partner of England Rugby – a partnership that embodies a shared pioneering spirit and celebrates excellence both on and off the pitch.
Jamie George has long been renowned as one of England Rugby’s top players, with a career of almost two decades and over 100 international caps achieved. His determination and pursuit of excellence reflect Nyetimber’s approach to winemaking, and as a result, both parties have achieved multiple accolades and recognition over the years.
Last week, Jamie George announced that he will hang up his boots at the end of the 2026/27 season. With celebration at the heart of Nyetimber’s ethos, the partnership toasts Jamie’s two-decade long career as one of England Rugby’s top players, which has seen him achieve over 100 international caps. His determination and pursuit of excellence reflect Nyetimber’s approach to winemaking, and as a result, both parties have achieved multiple accolades and recognition over the years.
To mark the announcement, Nyetimber has released content of Jamie at Hertford RFC, in celebration of where his rugby career began. Jamie appears on the brand’s iconic 1968 Routemaster Bus which will be recognisable to visitors to Allianz Stadium, where it is parked up for fans during major England matches. The tongue-in-cheek content sees him enjoy a tasting of Nyetimber’s award-winning sparkling wines and commenting on England’s finer things; Nyetimber wines, and himself!
The campaign also celebrates grassroots rugby, with Nyetimber aiming to champion the game on a local, as well as elite level. Jamie retains strong links with Hertford RFC, for whom he played in his youth, and who named a stand after him in 2021. Hertford RFC is not the only club that Nyetimber is spotlighting, with the brand having also just been named official sparkling wine partner to Richmond Rugby Club.
Commenting on his new role, Jamie George said, “I was excited to hear about Nyetimber’s partnership with England Rugby and am now even more excited to be working with them as a brand ambassador. Nyetimber reflects many of the values we embody within the England team: quality, best-in-class performance, and of course, celebration. Let’s hope we have plenty to celebrate together over the course of the seasons!”
Nyetimber’s owner and CEO, Eric Heerema said, “Jamie George is one of England’s most renowned players, with many incredible achievements under his belt. We see him as a very fitting partner for our brand and look forward to working with him to raise awareness of our pioneering partnership with England Rugby. At Nyetimber we celebrate accomplishments both big and small – although, if possible, we would love to be able to toast an England Grand Slam at the end of the 2026 Six Nations!”
